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Ganesh,
J., V. Kumar and
M. Kotabe, "International Marketing
Standardization vs. Adaptation:
A Conceptual Framework, Propositions
and Empirical Analysis," under
revision, Journal of International
Business Studies |
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Kumar,
V., and S. Srinivasan,
"Analyzing the Dimensions of
Coupon Face-Value Elasticity: Implications
for Marketing," under revision,
Management Science |
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R
Venkatesan, Kumar, V. and
Nalini Ravishanker, “Profitable
Management of Channel Adoption of
Multichannel Customers”, under review,
Marketing Science. |
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Kumar,
V.,
and Luke Weinstein, “Willingness
to Cannibalize and Radical Product
Innovation: An Alternative Perspective”,
under review, Journal of Marketing
Research. |
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Kumar,
V., R
Venkatesan and W. Reinartz, “A Purchase
Sequence Framework for Targeting
the Right Products to the Right
Customers at the Right Time,” under
review, Marketing Science. |
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Ganesh,
J., Kumar V. and M. Kotabe,
"International Marketing
Standardization vs. Adaptation:
A Conceptual Framework, Propositions
and Empirical Analysis," under
revision, Journal of International
Business Studies. |
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Kumar
V. and S. Srinivasan, "Analyzing
the Dimensions of Coupon Face-Value
Elasticity: Implications for Marketing.,"
under revision, Management
Science. |
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Kumar
V., Eli Jones and Rajkumar Venkatesan,
"The Influence of Customer Value
Emphasis on the Short-Term and Long-Term
Performance of Marketing Oriented
Firms," under revision, Journal
of Marketing. |
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Kumar,
V. and S.Srinivasan, "The
Different Faces of Coupon Elasticity:
Implications for Retailers and Manufacturers,"
under review, Journal of Retailing.
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