PBM2016

Syllabus

MK8620 Syllabus Fall 2016

Notes

Enter the Password to download Session 1 Notes

Enter the Password to download Session 2 Notes

Enter the Password to download Session 3 Notes

Enter the Password to download Session 4 Notes

Enter the Password to download Session 5 Notes

Enter the Password to download Session 6 Notes

Enter the Password to download Session 7 Notes


Assignments

 Assignment #1a 
 Assignment #1b
 Assignment #1c 
 Assignment #2 
 Assignment #3 
 Assignment #4
 Assignment #5
 Assignment #6

Additional files

Regression data
Conjoint data
How Bank Cross-Selling Can Help, Hurt You”, WSJ (2016)