Latest News from VK
February 2013
Dr. V. Kumar pioneered the field of Customer Relationship Management and even today still manages to find ways of motivating his students. This particular blog offers one student's perspective on the softer side of marketing professors at GSU.
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February 2013
Dr. V. Kumar was selected as a Regents' Professor with the J. Mack Robinson College of Business at Georgia State University. The title of Regents' Professor represents the highest academic honor bestowed by the University System of Georgia Board...
January 2013
Dr. V. Kumar was the keynote speaker for the 2013 IIMA Conference on Marketing in Emerging Economies held at the Indian Institute of Management in Ahmedabad, India.
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December 2012
Dr. V. Kumar was the keynote speaker for the MARCON 2012 International Marketing Conference held at the Indian Institute of Management in Calcutta, India.
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October 2012
Dr. Kumar was the keynote speaker at the 2012-2013 Marketing Research Group Symposium Series that took place November 2, 2012. His speech focused on "Building a Profitable and Loyal Brand & Customer Engagement Strategy."
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October 2012
In Partnership with the Global Marketing Newtwork, Dr. Kumar facilitated a 2-day research workshop with business executives from leading companies in Brazil at Pontifical Catholic University of Parana. The marketing research workshop focused on...
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September 2012
On September 10, 2012, Dr. Kumar was featured in a newspaper article titled "Tesco UK model shows organised retial will buy out kirana stores in India." This article was published by the Daily News & Analyis of Mumbai, India.
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May 2012
Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr Kumar was honored with the prestigious award at the Eighteenth...
April 2012
On April 16, 2012, Forbes published an article by Dr. Kumar on the topic of maximizing social media ROI. The article titled, 7 Tips For Big-Budget Marketers To Maximize Social-Media ROI, is available on Forbes' website.
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March 2012
Dr. Kumar has been selected as a winner of the 2012 Gary L. Lilien ISMS-MSI Practice Prize award in recognition of his outstanding marketing science work that has had significant organizational impact.
The Practice Prize is awarded for...
February 2012
Dr. V. Kumar was awarded the Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence 2012. This award is presented for his article titled, "Looking Through the Marketing Lens: My Journey So Far,"...
January 2012
In a recent research study, we analyzed social coupons that are becoming an increasingly popular marketing tool for businesses. This study titled, "Social coupons as a marketing strategy: A multifaceted perspective" answers four key...
January 2012
Dr. Kumar was recently selected as one of the exclusive "Legends in Marketing", and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor)...
December 2009
Dr. V. Kumar was recently named as one of the finalist for the 2009-10 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
December 2007
Dr. V. Kumar was recently named as one of the finalist for the 2007 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
December 2006
Dr. V. Kumar was recently named as one of the finalist for the 2006 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...