Latest News from VK
January 31, 2012
In a recent research study, we analyzed social coupons that are becoming an increasingly popular marketing tool for businesses. This study titled, "Social coupons as a marketing strategy: A multifaceted perspective" answers four key business...
January 26, 2012
Dr. Kumar has been selected as a winner of the 2011-12 Gary L. Lilien ISMS-MSI Practice Prize award in recognition of his outstanding marketing science work that has had significant organizational impact.
The Practice Prize is awarded for...
December 23, 2011
Dr. V. Kumar was awarded the Outstanding Author Contribution Award for 2011 from the Review of Marketing Research (RMR). This award is presented for his article titled, "Looking Through the Marketing Lens: My Journey So Far," published in the latest...
December 07, 2011
Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work.
This award was established to honor those who have contributed...
January 08, 2010
Dr. Kumar was recently selected as a "Legend in Marketing", and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications....
December 02, 2009
Dr. V. Kumar was recently named as one of the finalist for the 2009-10 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
December 01, 2007
Dr. V. Kumar was recently named as one of the finalist for the 2007 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
December 02, 2006
Dr. V. Kumar was recently named as one of the finalist for the 2006 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...