Dr. V. Kumar was awarded the Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence 2012. This award is presented for his article titled, "Looking Through the Marketing Lens: My Journey So Far," published in the latest issue (Volume 8 - Special Issue) of the Review of Marketing Research (RMR) series. This Special Issue focuses on Marketing Legends wherein, so far nine marketing scholars have been declared as "Legends". It should be noted that Dr. Kumar was recently declared as one of the "Legends in Marketing". This Issue contains articles by all the nine legends where they have summarized their experiences in research and academic life.
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. This Series publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.