Latest News from VK
Posts tagged with "CLV"
December 06, 2007
Dr. V. Kumar was recently named as one of the finalist for the 2007 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
May 08, 2012
Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr Kumar was honored with the prestigious award at the Eighteenth...
December 02, 2006
Dr. V. Kumar was recently named as one of the finalist for the 2006 ISMS Practice Prize Award. Each year the INFORMS Society for Marketing Science holds a Practice Prize Competition which is awarded for an outstanding implementation of marketing...
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...