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Posts tagged with "Gary L Lilien"
March 2012
Dr. Kumar has been selected as a winner of the 2012 Gary L. Lilien ISMS-MSI Practice Prize award in recognition of his outstanding marketing science work that has had significant organizational impact.
The Practice Prize is awarded for...
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...