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Posts tagged with "Paul D Converse Award"
May 08, 2012
Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr Kumar was honored with the prestigious award at the Eighteenth...
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...