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Posts tagged with "marketing"
January 15, 2012
In a recent research study, we analyzed social coupons that are becoming an increasingly popular marketing tool for businesses. This study titled, "Social coupons as a marketing strategy: A multifaceted perspective" answers four key...
January 08, 2012
Dr. Kumar was recently selected as a "Legend in Marketing", and his research work will be compiled and featured in the forthcoming "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the...
February 15, 2012
Dr. V. Kumar was awarded the Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence 2012. This award is presented for his article titled, "Looking Through the Marketing Lens: My Journey So Far,"...
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...