Professional Activities


Journal of Marketing, April 1, 2014 – June 30, 2018



Winner, 2013 Outstanding Service Excellence Award, J. Mack Robinson College of Business, Georgia State University



Academy of Indian Marketing



ISMS-MSI Marketing Science Practice Conference, Washington D.C., 2011-2012

ISMS Doctoral Dissertation Proposal Competition, 2010

ISMS- MSI Practice Prize Competition, MIT, Cambridge, MA, 2009-2010

Marketing Track, International Symposium on Forecasting, San Antonio, TX, June 2005

Special Interest Group Track, AMA Winter Educator’s Conference, St. Petersburg, Florida, 1997

Energy Track in the Conference “Doing Business in India: The Texas Connection,” Arlington, Texas, Fall 1997

Academy of Marketing Science Faculty Consortium on Internationalizing the Marketing Curriculum, Phoenix, AZ, 1996

Telecommunications Track in the Conference “Doing Business in India: The Texas Connection,” Austin, Texas, Fall 1996

The task force entrusted with formulating a new AMA Doctoral Consortium Policy, 1995-96. Formulated new policies for organizing joint conferences with AMA. Developed formal guidelines for organizing AMA Faculty Consortium


2016 AIM-AMA Sheth Foundation Doctoral Consortium Institute of Management Technology, Ghaziabad Ghaziabad, India, January 7-9, 2016

2014 AIM AMA-Sheth Foundation Doctoral Consortium, Indian Institute of Management, Ahmedabad India January 5-7, 2014

2012 Inaugural AMA-Sheth Foundation Doctoral Consortium Powered by Academy of Indian Marketing, Bangalore, India, July 27-29, 2012

Second Academy of Indian Marketing Conference on “Innovations in Emerging Markets,” Bangalore, India, July 29-31, 2012

Academy of Indian Marketing Conference on “Emerging Markets in the New World Order-The Paradigm Shift,” New Delhi, India, December 16-18, 2010

AMA Sheth Doctoral Consortium Sponsored by AMA, The Sheth Foundation, Georgia State University, June 2009

First AMA Knowledge Development Coalition Conference on “Marketing-Mix Resource Allocation and Planning,” Atlanta, GA, July 2008

Thought Leadership Conference on “Retailing: Managing the Customer Experience,” sponsored by AMA, MSI, Babson College, MA, April 2008

MPlanet Session at the AMA Winter Educator’s Conference, San Diego, February 2007

AMA Sheth Doctoral Consortium sponsored by AMA, The Sheth Foundation, University of Connecticut School of Business and MSI, University of Connecticut, July 2005

Thought Leadership Conference on “Managing Customers for Value” sponsored by AMA, MSI and ING Center for Financial Services, University of Connecticut, September 2005

AMA’s Summer Educators’ Conference, Chicago, 1992


Track Chair

CRM and Relationship Marketing, AMA’s Summer Marketing Educator’s Conference, Boston, MA, August 2013

Market Intelligence, Marketing Research and Organizational Learning Processes, AMA’s Winter Educators’ Conference, St. Petersburg, Florida, 1999


Track Co-Chair

E-commerce and Technology, AMA’s Summer Educators’ Conference, 2004, Boston, MA

Research Methodology, Academy of Marketing Science Conference, Summer 2002, Sanibel Island, Florida


Elected Member
AMA Academic Council, 2005 – 2007



ISBM-IPSS Advisory Board, Penn State University, State College, PA

AMA Finance & Audit Committee,
AMA Knowledge Development Coalition,
AMA MPlanet Conference Organizing Committee, 2006 -2007

INFORMS Committee of Conferences, 2002-2004


Panel of Judges
Marketing Science Institute Competition Grants Committee on Sales Management, 2012-2013

Marketing Strategy Award for Early Contributions, 2003-Present

General Motors Marketing Research Competition, March 2003

Marketing Science Institute Competition on Marketing Metrics, 2002-2003


Guest Editor
Journal of Marketing, until June 30, 2014

Journal of Marketing Research

Journal of Retailing, Special Issue on “Customer Experience Management in Retailing,” 2008

Journal of Service Research, Special Issue on “Managing Customers for Value,” 2006

Special Issue of International Journal of Forecasting (2002) on Forecasting in Telecommunication


Associate Editor

Journal of Marketing, until June 30, 2014

Journal of Marketing Research

International Journal of Forecasting

Journal of Retailing


Guest Associate Editor
Marketing Science


Editorial Review Board

Marketing Science

Journal of Marketing, until June 30, 2014

Journal of Marketing Research

Journal of Retailing

Journal of Interactive Marketing

Journal of Business Research

Journal of International Marketing

Journal of the Academy of Marketing Science

Academy of Marketing Science Review

International Journal of Internet Marketing and Advertising

Industrial Marketing Management

European Business Review

Journal of World Business, 1996-1998 (formerly Columbia Journal of World Business)


Advisory Board

Journal of Relationship Marketing

Journal of Business and Industrial Marketing

Journal of Value Creation



AMA Education Council, 1993 – 1994



AMA Educator’s Conference, 1987 – 1991, Academy of Marketing Science Conference, 1989


Ad-hoc Reviewer

International Journal of Research in Marketing

Journal of International Business Studies Management Science

IEEE Transactions on Engineering Management

Journal of Strategic Marketing

Journal of Advertising

Journal of Retailing and Consumer Services


Marketing Research: A Magazine of Management and Applications


Blue Ribbon Panel

Selection of the Best Paper in the AMA Summer Educator’s Conference, 1991, 1995


Senior V.P. Conferences & Research

Academic Council, AMA, 1994 – 1996

Vice President

Practice, INFORMS Society on Marketing Science, 2009-Present

International Activities Academic Council, AMA, 1996 – 1998


Board Member

Direct Marketing Educational Foundation, 2010-Present

Marketing Accountability Standards Board, Chicago, IL, 2008-Present