Service

Professional Activities

  • Journal of Marketing
    Position: Editor-In-Chief
    July 1, 2014 – June 30, 2017
  • AIM AMA-Sheth Foundation Doctoral Consortium
    Indian Institute of Management
    Position: Co-Chair
    January 2014
  • CRM and Relationship Marketing at the AMA Summer Educator’s Conference
    Position: Track-Chair
    August 2013
  • MSI Competition Grants Committee on Sales Management
    Position: Panel of Judges
    2012-2013
  • Inaugural AMA-Sheth Foundation Doctoral Consortium Powered by Academy of Indian Marketing
    Position: Co-Chair
    July 2012
  • Second Academy of Indian Marketing Conference on Innovations in Emerging Markets
    Position: Co-Chair
    July 2012
  • ISMS-MSI Marketing Science Practice Conference
    Position: Chair
    July 2012
  • ISMS Doctoral Dissertation Proposal Competition
    Position: Chair
    2010
  • ISMS – MSI Practice Prize Competition, MIT, Cambridge, MA
    Position: Chair
    2009-2010
  • Academy of Indian Marketing Conference on Emerging Markets in the New World Order – The Paradigm Shift
    Position: Co-Chair
    December 2010
  • First AMA Knowledge Development Coalition Conference on Marketing-Mix Resource Allocation and Planning
    Position: Co-Chair
    2008
  • Thought Leadership Conference on Retailing: Managing the Customer Experience, Sponsored by AMA, MSI, Babson College
    Position: Co-Chair
    April 2008
  • AMA Finanace Committee
    Position: Member
    2007
  • AMA MPlanet Conference Organizing Committee
    Position: Member
    2006-2007
  • MPlanet Session at the AMA Winter Educator’s Conference
    Position: Co-Chair
    February 2007
  • AMA Sheth Doctoral Consortium Sponsored by AMA, The Sheth Foundation, University of Connecticut School of Business and MSI
    Position: Co-Chair
    July 2005
  • Marketing Track, International Symposium on Forecasting
    Position: Chair
    June 2005
  • Thought Leadership Conference on Managing Customers for Value Sponsored by AMA, MSI and ING Center for Financial Services
    Position: Co-Chair
    September 2005
  • INFORMS Committee of Conferences
    Position: Member
    2002-2004
  • E-commerce and Technology AMA’s Summer Educators’ Conference
    Position: Track Co-Chair
    2004
  • Research Methodology Academy of Marketing Science Conference
    Position: Track Co-Chair
    June 2002
  • Market Intelligence, Marketing Research and Organizational Learning Processes, AMA’s Winter Educators’ Conference
    Position: Track Chair
    1999
  • Academic Council, AMA
    Position: Vice President, International Activities
    1996-1998
  • Special Interest Group Track, AMA Winter Educator’s Conference
    Position: Chair
    1997
  • Energy Track in the Conference Doing Business in India: The Texas Connection
    Position: Chair
    October 1997
  • Academic Council, AMA
    Position: Senior V.P. Conferences & Research
    1994-1996
  • AMA Doctoral Consortium Policy
    Position: Chair
    1995-1996
  • Academy of Marketing Science Faculty Consortium on Internationalizing the Marketing Curriculum
    Position: Chair
    1996
  • Telecommunications Track in the Conference, Doing Business in India: The Texas Connection
    Position: Chair
    October 1996
  • Selection of the Best Paper in the AMA Summer Educator’s Conference
    Position: Blue Ribbon Panel
    1995
  • American Marketing Association Education Council
    Position: Officer
    1993-1994
  • AMA’s Summer Educators’ Conference
    Position: Conference Co-Chairman
    1992
  • AMA Educator’s Conference
    Position: Reviewer
    1987-1991
  • Selection of the Best Paper in the AMA Summer Educator’s Conference
    Position: Blue Ribbon Panel
    1991
  • Academy of Marketing Science Conference
    Position: Reviewer
    1989
  • Practice, INFORMS Society on Marketing Science
    Position: Vice President
    2009-Present
  • Marketing Accountability Standards Board Chicago, IL
    Position: Board member
    2008-Present
  • ISBM-IPSS Advisory Board Penn State University, State College, PA
    Position: Member
    2007-Present
  • AMA Knowledge Development Coalition
    Position: Member
    2005-Present
  • AMA Academic Council
    Position: Elected member
    2005-Present
  • Marketing Strategy Award for Early Contributions
    Position: Panel of Judges
    2003-Present
  • General Motors Marketing Research Competition
    Position: Panel of Judges
    2003-Present
  • ISMS-MSI Marketing Science Practice Conference
    Position: Chair
    2011-Present
  • Academy of Indian Marketing
    Position: Co-Founder
    2010-Present