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Profitable Customer Engagement

 

V. Kumar

Published: 2013

This book proposes several concepts and methodologies to measure customer engagement by developing a framework that includes the multi-dimensional aspects of customer engagement. Methodologies to monetize these components are proposed, tested, and validated in the real-world scenarios in order to maximize the profitability of the customers.

Study Material

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Marketing Research, 9th edition

V. Kumar George S. Day David Aaker

Published: October 2007

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Customer Relationship Management: A Databased Approach

V. Kumar

Published: June 2006

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Marketing Research, 8th edition 

V. Kumar George S. Day David A. Aaker

Published: January 2004

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 Essentials of Marketing Research 2nd edition

V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

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