Dr. V Kumar - Publications

Publications

Use the menu below to browse all of Dr. Kumar's publications.
Evaluation of Substantive Issues in Marketing
Retailing/Marketing
Development of New Methodology
International Marketing
Forthcoming

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Publications by Anita Luo

Evaluation of Substantive Issues in Marketing

Assessing the Effect of Marketing Investments in a Business Marketing Context

Authors: V. Kumar S. Sriram Anita Man Luo Pradeep Chintagunta

Published: September 2011

Published In: Marketing Science
Volume: 30 Issue: 5 Pages: 924-940

Integrating Purchase Timing, Choice and Quantity Decisions Models: A Review of Model Specifications, Estimations and Applications

Authors: V. Kumar Anita Luo

Published: 2008

Published In: Revie of Marketing Research
Volume: 4 Issue: 1 Pages: 63-91

Retailing/Marketing

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Development of New Methodology

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International Marketing

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Conference Proceedings

Linking Customer Brand Value to Customer Lifetime Value: An Integrated Framework

Authors: V. Kumar Anita Luo

Published: 2008

European Marketing Academy (EMAC) Brighton, UK

Linking an Individual's Brand Value to the Customer Lifetime Value

Authors: V. Kumar Anita Luo

Published: 2006

AMA Winter Marketing Educators' Conference St. Petersburg, FL

Forthcoming

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About Dr. V Kumar

Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...

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Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific