Publications

Publications by Vicki G Morvitz

Evaluation of Substantive Issues in Marketing

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Retailing/Marketing

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Development of New Methodology

Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy
Authors: J. Scott Armstrong    Vicki G. Morvitz    V. Kumar                                    
Published: 2000
Published In: International Journal of Forecasting
Volume: 16   Pages: 383-397
Abstract

International Marketing

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Conference Proceedings

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Forthcoming

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