Publications
Forthcoming Publications
Sustainability as a Corporate Culture of a Brand for Superior Performance
Will the Frog Change into a Prince? Predicting Future Customer Profitability
Can Social Coupon Campaigns Also Generate Profits?
Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Unprofitable Cross-buying: Evidence from Consumer & Business Markets
For other published papers select from the options below
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...