Publications
Published in Australasian Journal of Market Research
Evaluation of Substantive Issues in Marketing
The State-of-the-Art in Brand Equity Research: What is Known and What Needs to be Known
Published: 1995
Published In: Australasian Journal of Market Research
Volume: 3 Issue: 1 Pages: 3-22
Volume: 3 Issue: 1 Pages: 3-22
Customer's Role in Continuous Quality Improvement Process
Published: 1995
Published In: Australasian Journal of Market Research
Volume: 3 Issue: 2 Pages: 3-14
Volume: 3 Issue: 2 Pages: 3-14
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...