Publications
Published in Foundations and Trends in Marketing
Evaluation of Substantive Issues in Marketing
Customer Lifetime Value: The Path to Profitability
Published: 2007
Published In: Foundations and Trends in Marketing
Volume: 2 Issue: 1 Pages: 1-95
Volume: 2 Issue: 1 Pages: 1-95
Hover over for abstract
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...