Publications
Published in Revie of Marketing Research
Evaluation of Substantive Issues in Marketing
Integrating Purchase Timing, Choice and Quantity Decisions Models: A Review of Model Specifications, Estimations and Applications
Published: 2008
Published In: Revie of Marketing Research
Volume: 4 Issue: 1 Pages: 63-91
Volume: 4 Issue: 1 Pages: 63-91
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...