Harvard Business Review

Predicting Sales person churn
Published: 2017
Published In: Harvard Business Review
Volume:    Issue: July-August   Pages: 21-24
Winning Back Lost Customers
Published: 2016
Published In: Harvard Business Review
Volume:    Issue: March   Pages: 22-23
The Dark Side of Cross-Selling
Published: 2012
Published In: Harvard Business Review
Volume: 90   Issue: 12   Pages: 21-23
How Valuable is the Word of Mouth
Published: 2007
Published In: Harvard Business Review
Volume: 85   Issue: 10   Pages: 139-146
Knowing What to Sell, When to Whom
Published: 2006
Published In: Harvard Business Review
Volume: 84   Issue: 3   Pages: 131-137
Getting the Most Out of All Your Customers
Published: 2004
Published In: Harvard Business Review
Volume: 82   Issue: 7   Pages: 116-123
The Mismanagement of Customer Loyalty
Published: 2002
Published In: Harvard Business Review
Volume: 80   Issue: 7   Pages: 86-97