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International Journal of Research in Marketing

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Evaluating the Impact of Social Media Activities on Human Brand Sale
Authors: Saboo A. V. Kumar G. Ramani
Published: 2016
Published In: International Journal of Research in Marketing
Volume: 33   Issue: 3   Pages: 524-541
Will the Frog Change into a Prince? Predicting Future Customer Profitability
Authors: Roland T. Rust Rajkumar Venkatesan V. Kumar
Published: 2013
Published In: International Journal of Research in Marketing
Volume: 28   Issue: 4   Pages: 281-294
Attribute Order and Product Familiarity Effects in Decision Tasks Using Conjoint Analysis
Authors: V. Kumar Gary J. Gaeth
Published: 1991
Published In: International Journal of Research in Marketing
Volume: 8    Issue: 2   Pages: 113-124
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    • AMA Award for Mentoring Named in Honor of V. Kumar
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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