International Journal of Research in Marketing
Evaluating the Impact of Social Media Activities on Human Brand Sale
Published: 2016
Published In:
International Journal of Research in Marketing
Volume: 33 Issue: 3 Pages: 524-541
Volume: 33 Issue: 3 Pages: 524-541
Will the Frog Change into a Prince? Predicting Future Customer Profitability
Published: 2013
Published In:
International Journal of Research in Marketing
Volume: 28 Issue: 4 Pages: 281-294
Volume: 28 Issue: 4 Pages: 281-294
Attribute Order and Product Familiarity Effects in Decision Tasks Using Conjoint Analysis
Authors:
V. Kumar
Gary J. Gaeth
Published: 1991
Published In:
International Journal of Research in Marketing
Volume: 8 Issue: 2 Pages: 113-124
Volume: 8 Issue: 2 Pages: 113-124
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...