Journal of Marketing

The Case of Pharmaceutical Industry
Published: Forthcoming
Published In: Journal of Marketing
Volume: N/A   Issue: N/A   Pages: N/A
Is Customer Satisfaction a (Ir)Relevant Metric?
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 5   Pages: 108-109
Creating and Enduring Customer Value
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 6   Pages: 36-68
My Reflections on Publishing in Journal of Marketing (Editorial)
Published: 2016
Published In: Journal of Marketing
Volume: 80   Issue: 1   Pages: 1-6
Interaction Orientation & Firm Performance
Published: 2008
Published In: Journal of Marketing
Volume: 72   Issue: 1   Pages: 27-45
Multi-Channel Shopping: Causes and Consequences
Published: April 2007
Published In: Journal of Marketing
Volume: 71   Issue: 2   Pages: 114-132