MIT Sloan Management Review
Measuring the Benefits of Employee Engagement
Authors:
V. Kumar
Anita Pansari
Published: 2015
Published In:
MIT Sloan Management Review
Volume: 56 Issue: 4 Pages: 67-72
Volume: 56 Issue: 4 Pages: 67-72
How to Help Your Employees Help You: The Employee Engagement Scorecard
Authors:
V. Kumar
Anita Pansari
Published: 2015
Published In:
MIT Sloan Management Review
Volume: 56 Issue: 4 Pages: 67-72
Volume: 56 Issue: 4 Pages: 67-72
Increasing the ROI of Social Media Marketing
Authors:
V. Kumar
Rohan Mirchandani
Published: 2012
Published In:
MIT Sloan Management Review
Volume: 54 Issue: 1 Pages: 55-61
Volume: 54 Issue: 1 Pages: 55-61
The Perils of Social Coupon Campaigns
Authors:
V. Kumar
Bharath Rajan
Published: May 2012
Published In:
MIT Sloan Management Review
Volume: 53 Issue: 4 Pages: 15-16
Volume: 53 Issue: 4 Pages: 15-16
Can Marketing Lift Stock Prices?
Authors:
V. Kumar
Denish Shah
Published: 2011
Published In:
MIT Sloan Management Review
Volume: 52 Issue: 4 Pages: 24-26
Volume: 52 Issue: 4 Pages: 24-26
Can Product Returns Make You Money?
Authors:
J. Andrew Petersen
V. Kumar
Published: 2010
Published In:
MIT Sloan Management Review
Volume: 51 Issue: 3 Pages: 85-89
Volume: 51 Issue: 3 Pages: 85-89
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...