Research in Progress
Salesperson Lifetime Value
Forecasting with Purchase Intentions Data
The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion
To Warranty or Not: A Cross-Cultural Study
Information Technology Outsourcing: Is it a bane or boon
Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value
A cross-sectional time series analysis of customer satisfaction and firm performance
Customer Loyalty: Antecedents and Consequences
Analyzing the Multichannel Shopping Behavior
Monetizing Social Media Influence