Research
Research in Progress
Salesperson Lifetime Value
Donor Lifetime Value
Forecasting with Purchase Intentions Data
Customer Winback
The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion
To Warranty or Not: A Cross-Cultural Study
Information Technology Outsourcing: Is it a bane or boon
Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value
A cross-sectional time series analysis of customer satisfaction and firm performance
Customer Loyalty: Antecedents and Consequences
Analyzing the Multichannel Shopping Behavior
Monetizing Social Media Influence
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...