Research

Research in Progress

Salesperson Lifetime Value
Donor Lifetime Value
Forecasting with Purchase Intentions Data
Customer Winback
The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion
To Warranty or Not: A Cross-Cultural Study
Information Technology Outsourcing: Is it a bane or boon
Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value
A cross-sectional time series analysis of customer satisfaction and firm performance
Customer Loyalty: Antecedents and Consequences
Analyzing the Multichannel Shopping Behavior
Monetizing Social Media Influence