Research
Conference Presentations
Modeling The Dynamics of Marketing-Mix Responses In Emerging Markets
July 2011
Marketing Dynamics Conference
Jaipur, India
Jaipur, India
The Financial Determinants of Adopting Radically Innovative Information Technology: An Empirical Anarchy
June 2011
Marketing Science Conference
Houston, TX
Houston, TX
Understanding the Drivers of Customer Referral Value
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
Cologne, Germany
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
Cologne, Germany
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
June 2010
INFORMS Marketing Science Conference
Germany
Germany
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
June 2010
INFORMS Marketing Science Conference
Cologne, Germany
Cologne, Germany
Uncovering Implicit Customer Needs for Determining Product Positioning: Growing Prudential Annuities
January 2010
ISMS-MSI Practice Conference
Massachusetts Institute of Technology
Cambridge, MA
Massachusetts Institute of Technology
Cambridge, MA
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
January 2010
ISMS-MSI Practice Conference
Massachusetts Institute of Technology
Cambridge, MA
Massachusetts Institute of Technology
Cambridge, MA
Building Profitable Loyalty in Food Retailing
October 2009
Brand Loyalty Congress, Keynote Address
Milan, Italy
Milan, Italy
Measuring the Value of Customer Engagement
September 2009
Thought Leadership Conference in Customer Management
Montabaur Castle, Germany
Montabaur Castle, Germany
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
February 2009
2009 AMA Winter Marketing Educators' Conference
Tampa, FL
Tampa, FL
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
February 2009
AMA Winter Marketing Educators' Conference
Tampa, FL
Tampa, FL
Effect of Marketing Contacts in B2B Markets
October 2008
DMEF Conference
Las Vegas, NV
Las Vegas, NV
Emerging Frontiers in Marketing Research
August 2008
Discussant, AMA Summer Marketing Educators' Conference
San Diego, CA
San Diego, CA
Collaborating Research and Teaching with Companies
August 2008
Chair, AMA Summer Marketing Educators' Conference
San Diego, CA
San Diego, CA
Assessing the Effect of Marketing Contacts on Strength of the Customer Relationship: A Hidden Markov Modeling Approach
August 2008
ISBM Academic Conference
San Diego, CA
San Diego, CA
The Future of Marketing Strategy
August 2008
AMA Summer Educators' Conference, Pre-Conference Program
Washington, DC
Washington, DC
Should Academicians Publish in Practitioner Journal
August 2007
AMA Summer Educators' Conference
Washington, DC
Washington, DC
Will a Frog change into a Prince?
June 2007
Marketing Science Conference
Singapore
Singapore
The Power of CLV at IBM
May 2007
INFORMS Practitioner Conference
Vancouver, BC
Vancouver, BC
Managing a Research Center
2007
AMA Summer Educators' Conference
Washington, DC
Washington, DC
Implementing CRM Strategies to Improve Performance Metrics
November 2006
American Marketing Association MPlanet Conference
Orlando, FL
Orlando, FL
Benchmarking Performance Metrics
August 2006
AMA Summer Educator's Conference
Chicago, IL
Chicago, IL
Managing CLV at IBM
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Linking CLV to Shareholder Value
June 2006
Marketing Science Conference
PA
PA
What Drives Cross-buy?
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Managing Customers' Product Returns
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Linking Marketing-Mix Variables to Firm's Performance
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Interaction Orientation: An Empirical Assessment
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Modeling the Dependence in Timing, Incidence and Quantity
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Decisions in a B-to-B Context
June 2006
Marketing Science Conference
Pittsburgh, PA
Pittsburgh, PA
Targeting Customers Through Effective and Efficient Sales
May 2006
Yale Center for Customer Insight's 2nd Annual Conference
New Haven, CT
New Haven, CT
Campaign Management
May 2006
Yale Center for Customer Insight's 2nd Annual Conference
New Haven, CT
New Haven, CT
Customer Management: Is it Truly Valuable to Retailers
February 2006
AMA Winter Educator's Conference
St. Petersburg, FL
St. Petersburg, FL
Challenges for Metrics for Customer Selection
February 2006
AMA Winter Educator's Conference
St. Petersburg, FL
St. Petersburg, FL
Customer Management: Is it Truly Valuable to Retailers
February 2006
AMA Winter Educator's Conference
St. Petersburg, FL
St. Petersburg, FL
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
February 2006
AMA Winter Educator's Conference
St. Petersburg, FL
St. Petersburg, FL
Profitable Management of Channel Adoption of Multichannel Customers
February 2006
AMA Winter Educator's Conference
St. Petersburg, FL
St. Petersburg, FL
Thought Leadership Discussion on Direct & Interactive Marketing
January 2006
Academic Practitioner's Conference on Direct Marketing
Williamsburg, VA
Williamsburg, VA
Predicting Channel Adoption timing and Customer Profitability
June 2005
Marketing Science Conference
Atlanta, GA
Atlanta, GA
Multichannel Shoppers: An Analysis of Behavioral Characteristics
June 2005
Marketing Science Conference
Atlanta, GA
Atlanta, GA
Global Diffusion Modeling
June 2005
International Symposium on Forecasting
San Antonio, TX
San Antonio, TX
Effect of Power Transformation on Bass Model Curves
June 2005
International Symposium on Forecasting
San Antonio, TX
San Antonio, TX
A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods
February 2005
AMA Winter Educators' Conference
San Antonio, TX
San Antonio, TX
The Power of Customer Lifetime Value
February 2005
AMA Winter Educators' Conference
San Antonio, TX
San Antonio, TX
Modeling International Takeoff using Diffusion and Econometric Approaches
February 2005
AMA Winter Educators' Conference
San Antonio, TX
San Antonio, TX
Correlates of Multichannel Shopping Behavior
June 2004
Marketing Science Conference
Erasmus University
Rotterdam, Netherlands
Erasmus University
Rotterdam, Netherlands
Integrated Marketing Strategies for Maximizing Customer Equity
June 2003
Marketing Science Conference
University of Maryland
College Park, MD
University of Maryland
College Park, MD
Improving Marketing Productivity: Knowing When to Sell What to Whom?
June 2003
Marketing Science Conference
University of Maryland
College Park, MD
University of Maryland
College Park, MD
Allocating Resources to Maximize the Customer Equity
June 2003
Marketing Science Conference
University of Maryland
College Park, MD
University of Maryland
College Park, MD
A Comparison of Model and Estimation Methods in International Diffusion Research
June 2002
Marketing Science Conference
University of Alberta
Edmonton, Canada
University of Alberta
Edmonton, Canada
Loyalty - At What Cost
May 2002
Academy of Marketing Science Conference
Sanibel Island, Fl
Sanibel Island, Fl
Unbiasing the Bias in the Estimates of the Bass Model: Power Transformations
June 2000
Marketing Science Conference
University of California
Los Angeles, CA
University of California
Los Angeles, CA
A New Class of Multidimensional Diffusion Models
May 1999
Marketing Science Conference
Syracuse University
Syracuse, NY
Syracuse University
Syracuse, NY
A Customer Lifetime Value Model
May 1999
Marketing Science Conference
Syracuse University
Syracuse, NY
Syracuse University
Syracuse, NY
Brand-Level Diffusion Models
July 1998
Marketing Science Conference, INSEAD
Fontainebleau, France
Fontainebleau, France
Forecasting with Cross-National Diffusion Models
June 1998
18th International Symposium on Forecasting
Edinburgh, Scotland
Edinburgh, Scotland
To Warranty or Not: A Multicultural Study
March 1997
Marketing Science Conference
Berkeley, CA
Berkeley, CA
SEM with Non-Normal and Categorical Variables: Implication for Marketing
March 1997
Marketing Science Conference
Berkeley, CA
Berkeley, CA
Cross National Diffusion Research: Is There Learning? Marketing Science Conference
March 1996
Marketing Science Conference
Gainesville, FL
Gainesville, FL
The Best of Research Developments Internationally
October 1994
23rd MRSA Conference
Sydney, Australia
Sydney, Australia
A Hierarchical Approach to International Market Entry Decisions: An Empirical Investigation
March 1994
Marketing Science Conference
Tuscon, AZ
Tuscon, AZ
Modeling Diffusion of Scanner Technology: A Cross-National Analysis of Diffusion Patterns
March 1993
Marketing Science Conference
St. Louis, MO
St. Louis, MO
Market and Retailer Induced Patterns of Elasticity Structure: Implication for Retailers
March 1993
Marketing Science Conference
St. Louis, MO
St. Louis, MO
Do Successful Exporters have a Sustainable Competitive Advantage over Non Successful Exporters?
July 1992
Marketing Science Conference
London Business School
London, UK
London Business School
London, UK
A Re-Examination of the Market Share - Returns Relationship
November 1991
ORSA/TIMS Conference
Anaheim, CA
Anaheim, CA
Brand Equity: Analyzing the Value of Brand for Brand Extensions
March 1991
Marketing Science Conference
Wilmington, DE
Wilmington, DE
A Model for Evaluating the Effectiveness of Coupon Promotions
March 1991
Marketing Science Conference
Wilmington, DE
Wilmington, DE
Explaining the Variation in the Correlates of Advertising and Promotional Expenditures to Sales across Consumer, Industrial and Service Markets: A Theoretical and Analytical Framework
March 1990
Marketing Science Conference
Urbana-Champaign, IL
Urbana-Champaign, IL
Evaluating the Impact of Type, Timing, Frequency and Magnitude of Promotions on Brand Sales
March 1990
Marketing Science Conference
Urbana-Champaign, IL
Urbana-Champaign, IL
Modeling the Impact of Competitive Reaction on the Effect of Promotions: Empirical Results
October 1989
ORSA/TIMS Conference
New York, NY
New York, NY
A Manpower Allocation Model for Oil and Gas Exploration Based on Approximate Linear Models
October 1989
ORSA/TIMS Conference
New York, NY
New York, NY
IMOS: A Multi-criteria International Market Opportunity Screening System
August 1989
International Workshop on Multi-criteria Decision Support
Helsinki, Finland
Helsinki, Finland
A Model for Assessing the Effects of Competitive Reactivity on Retail Sales Promotions
March 1989
Marketing Science Conference
Durham, NC
Durham, NC
Early Warning Indicators of Acquisition Activities
October 1988
ORSA/TIMS Conference
Denver, CO
Denver, CO
An Empirical Comparison of Techniques for Analyzing Categorical Data
March 1988
ORSA/TIMS Conference
Seattle, WA
Seattle, WA
Use of Brand Loyalty Indices for Market Segmentation
October 1987
ORSA/TIMS Conference
St. louis, MO
St. louis, MO
Forecasting Market Demand: A Vector Auto-Regressive Approach
October 1987
International Conference on Forecasting
Boston, MA
Boston, MA
Evaluating the Effects of Retail Store Promotions on Brand and Store Substitution
November 1986
ORSA/TIMS Conference
Miami, FL
Miami, FL
Theory of Approximation Modeling
March 1986
Marketing Science Conference
Dallas, TX
Dallas, TX
A Sensitivity Analysis on the New Product Growth Models
November 1985
ORSA/TIMS Conference
Atlanta, GA
Atlanta, GA
Estimation of Nonlinear Models with Linear Approximation Procedures
March 1984
Southwestern Marketing Association Annual Meeting
San Antonio, TX
San Antonio, TX
Modeling the Demand for Durables
November 1983
ORSA/TIMS Conference
November, FL
November, FL
A Model of U.S. Automobile Demand
June 1983
International Symposium on Forecasting,
Philadelphia, PA
Philadelphia, PA
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...