Research
Conference Proceedings
The Impact of Social Loyalty and Social Word-of-Mouth on Sales
Authors: V. Kumar V
February 2012
2012 AMA Winter Marketing Educators’ Conference
St. Petersburg, FL
St. Petersburg, FL
The Dynamics of Fan Sign-ups, Word-of-mouth, and Sales: Evidence from a Social Networking Website
Authors: V. Kumar V. Kumar Hua Chang
February 2012
2012 AMA Winter Marketing Educators’ Conference
St. Petersburg, FL
St. Petersburg, FL
Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Authors: S. Sriram V. Kumar Joseph Pancras
June 2011
INFORMS Marketing Science Conference
Rice University Houston, TX
Rice University Houston, TX
Question & Answer Session with the Marketing Gurus
Authors: V. Kumar
May 2011
Academy of Marketing Science Conference
Coral Gables, FL
Coral Gables, FL
Entrepreneurship With Marketing Academia
Authors: V. Kumar
May 2011
Academy of Marketing Science Conference
Coral Gables, FL
Coral Gables, FL
Looking Back and Looking Forward in the Marketing-Finance Interface
Authors: V. Kumar
2011
AMA Winter Marketing Educators' Conference
Austin, TX
Austin, TX
An Interdisciplinary Perspective of Building Shareholder Value
Authors: V. Kumar
2011
AMA Winter Marketing Educators' Conference
Austin, TX
Austin, TX
Authors: V. Kumar
2011
AMA Winter Marketing Educators' Conference
Austin, TX
Austin, TX
Marketing Accountability Standards Board: Moving from the First 3 Years (Start-up) to the Next 3 Years (Changing the Game)
Authors: V. Kumar
2011
AMA Winter Marketing Educators' Conference
Austin, TX
Austin, TX
The ISMS-MSI Practice Prize: History and Impact of the ISMS-MSI Practice Prize
Authors: V. Kumar
2011
AMA Winter Marketing Educators' Conference
Austin, TX
Austin, TX
Publishing in Leading Marketing Journals, Workshop on Increasing Marketing Accountability within the Firm: The Role of Customer Value
Authors: V. Kumar
2011
University of Zaragoza
Spain
Spain
Understanding the Drivers of Customer Referral Value
Authors: V. Kumar Robert P. Leone J. Andrew Petersen
2010
INFORMS Marketing Science Conference
Cologne, Germany
Cologne, Germany
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
Authors: V. Kumar J. Andrew Petersen F. Javier Sese Yolanda Polo
2010
INFORMS Marketing Science Conference
Cologne, Germany
Cologne, Germany
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
Authors: V. Kumar Morton Holm Carsten Rohde
2010
INFORMS Marketing Science Conference
Cologne, Germany
Cologne, Germany
Marketing Accountability and Customer Profitability: An Interdisciplinary Perspective
Authors: V. Kumar
2010
AMA Winter Marketing Educators' Conference
New Orleans, LA
New Orleans, LA
Cross-Buying in Retailing: Causes and Consequences
Authors: V. Kumar
2010
AMA Winter Marketing Educators' Conference
New Orleans, LA
New Orleans, LA
Abstract
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
Authors: V. Kumar Srini S. Srinivasan Rolph E. Anderson
2009
AMA Winter Marketing Educators' Conference
Tampa, FL
Tampa, FL
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
Authors: J. Andrew Petersen V. Kumar
2009
AMA Winter Marketing Educators' Conference
Tampa, FL
Tampa, FL
The Influence of Marketing Buying and Product Returns on Resource Allocation
Authors: J. Andrew Petersen V. Kumar
2008
AMA Summer Marketing Educators' Conference
San Diego, Ca
San Diego, Ca
Maximizing Value Growth at P&G, Asia Pacific
Authors: V. Kumar Jia Fan P. Venkat Rohit Gulati
2008
European Marketing Academy (EMAC)
Brighton, UK
Brighton, UK
Linking Customer Brand Value to Customer Lifetime Value: An Integrated Framework
Authors: V. Kumar Anita Luo
2008
European Marketing Academy (EMAC)
Brighton, UK
Brighton, UK
Managing and Maximizing Customer Value
Authors: V. Kumar
2007
European Marketing Academy (EMAC)
Reykjavik, Iceland
Reykjavik, Iceland
Interaction Orientation: The New Measure of Marketing Capabilities
Authors: Girish Ramani V. Kumar
2006
AMA Winter Marketing Educators' Conference
St. Petersburg, FL
St. Petersburg, FL
The Power of Customer Advocacy
Authors: V. Kumar J. Andrew Petersen Robert P. Leone
2006
AMA Winter Marketing Educators' Conference
St. Petersburg, FL
St. Petersburg, FL
A Comparison of Aggregate and Disaggregate Level Approaches for Measuring and Maximizing Customer Equity
Authors: V. Kumar Morris George
2006
AMA Winter Marketing Educators' Conference
St. Petersburg, FL
St. Petersburg, FL
Linking an Individual's Brand Value to the Customer Lifetime Value
Authors: V. Kumar Anita Luo
2006
AMA Winter Marketing Educators' Conference
St. Petersburg, FL
St. Petersburg, FL
Measuring & Managing Customer Lifetime Value Based Retailer Strategy
Authors: V. Kumar Denish Shah Rajkumar Venkatesan
2006
AMA Winter Marketing Educators' Conference
St. Petersburg, FL
St. Petersburg, FL
Reinvestigating the Roles of Competitive Intensity and Turbulence in the Market Orientation-Business Performance Relationship
Authors: V. Kumar Eli Jones Rajkumar Venkatesan
June 2000
AMA's International Marketing Conference
Buenos Aires, Argentina
Buenos Aires, Argentina
Understanding the Multinational Diffusion of Innovation: Implications for Market Entry Decisions
Authors: Jaishankar Ganesh V. Kumar
October 1997
Proceedings of the Academy of International Business Conference
Monterrey, Mexico
Monterrey, Mexico
The Impact of Store Positioning on Store Performance
Authors: Werner Reinartz V. Kumar
1997
Proceedings of the 24th International Research Seminar in Marketing: Marketing Communications and Consumer Behavior
La Londe les Maures, France
La Londe les Maures, France
Competitive Strategies of Firms in Multi-domestic and Global Industries: An Empirical Investigations of the Strategy - Performance Relationship
Authors: Jaishankar Ganesh V. Kumar
September 1996
Proceedings of the Academy of International Business Conference
Banff, Alberta, Canada
Banff, Alberta, Canada
Related Diversification Through Acquisition: An Analysis of Firms in Industrial, Service and Consumer Markets
Authors: Arun Pereira V. Kumar
1995
Proceedings of the Thirteenth Annual International Conference of the Association of Management
The Antecedents, Process and Consequences of Total Quality Management - A Tool for Achieving Sustainable Competitive Advantage
Authors: Velavan Subramaniam V. Kumar
1995
Proceedings of the American Marketing Association's Summer Marketing Educators’ Conference
Does Coupon Usage Vary with Consumer Purchase Patterns?
Authors: V. Kumar Kiran Karande
1995
Proceedings of the American Marketing Association's Winter Marketing Educators Conference
Modeling Social Marketing Products using New Product Growth Models
Authors: V. Kumar Arun Pereira
1988
Proceedings of the American Marketing Association's Winter Marketing Educators' Conference
Approximation Modeling
Authors: V. Kumar Robert P. Leone
1984
Proceedings of the American Marketing Association's Summer Educators’ Conference
A Model of U.S. Automobile Demand
Authors: V. Kumar Robert P. Leone Rajendra K. Srivastava
October 1983
Proceedings of the Association for Consumer Research
The Effects of One- and Two-sided Messages, Benefit Appeal and Related Memberships on Propensity to Join a Professional Organization
Authors: L. Golden V. Kumar W. Hoyer
1983
Proceedings of the American Psychological Association
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...