Research
Institute of Management Accountants IMA
Using Customer Lifetime Value for Acquiring, Retaining and Winning Back Profitable Customers
2009
Published In: IMA Executive Summary Report
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...