Research
Invited Research Presentations
Rethinking Customer Cross-Buying: Insights from Consumer & Business Markets
July 2011
Global Conference on Service Excellence
Singapore Management University
Singapore
Singapore Management University
Singapore
Crafting a Manuscript: Generating Ideas
June 2011
AMA Sheth-Foundation Doctoral Consortium
Oklahoma State University
Stillwater, OK
Oklahoma State University
Stillwater, OK
How MSI Has Influenced My Research
June 2011
AMA Sheth-Foundation Doctoral Consortium
Oklahoma State University
Stillwater, OK
Oklahoma State University
Stillwater, OK
Managing Brands and Customers for Profit
June 2011
World Marketing Forum
Keynote Speaker
Accra, Ghana
Keynote Speaker
Accra, Ghana
So, Where Does Marketing Go From Here - How to Create a Marketing Profession We Can All Be Proud Of
June 2011
World Marketing Forum
Accra, Ghana
Accra, Ghana
Marketing Gurus
2011
Academy of Marketing Science Conference
Special Panel Session
Coral Gables, FL
Special Panel Session
Coral Gables, FL
Entrepreneurship in Marketing
2011
Academy of Marketing Science Conference
Coral Gables, FL
Coral Gables, FL
CRM in an Emerging Market
December 2010
Academy of Indian Marketing Conference on "Emerging Markets in the New World Order - The Paradigm Sh
India
India
Service Innovation - When, Where and How?
July 2010
ISES Global Conference on Service Excellence
Singapore Management University
Singapore
Singapore Management University
Singapore
Crafting a Manuscript: From Idea Generation to Publication
June 2010
AMA Sheth-Foundation Doctoral Consortium
Texas Christian University
Fort Worth, TX
Texas Christian University
Fort Worth, TX
Creating Shareholder Value: An Integrated Perspective
June 2010
AMA Sheth-Foundation Doctoral Consortium
Texas Christian University
Fort Worth, TX
Texas Christian University
Fort Worth, TX
Towards a Customer Differentiated Strategy
May 2010
Harvard Club
New York, NY
New York, NY
Building a Differentiated, Loyal, and Profitable Customer Management Strategy
May 2010
Kellogg School of Management
Northwestern University
Evanston, IL
Northwestern University
Evanston, IL
Advances in Marketing Strategy
April 2010
Keynote Speaker, Albert Haring Symposium
Indiana University
Bloomington, IN
Indiana University
Bloomington, IN
Managing Brands & Customers for Profits
March 2010
Eller College of Management
University of Arizona
Tuscon, AZ
University of Arizona
Tuscon, AZ
Managing Customers for Profit
November 2009
American Marketing Association
Advanced School of Marketing Research
Atlanta, GA
Advanced School of Marketing Research
Atlanta, GA
Managing Brands and Customers for Profit
November 2009
Quartz Consulting
Denmark
Denmark
Linking CLV to Shareholder Value
November 2009
Copenhagen Business School
Denmark
Denmark
Measuring and Maximizing the Value from the Customer
October 2009
Direct Marketing Association
Atlanta, Ga
Atlanta, Ga
Bringing Marketing to Wall Street- The Role of CLV
August 2009
Marketing Accountability Standards Board
Marketing Accountability Foundation
Chicago, IL
Marketing Accountability Foundation
Chicago, IL
Measuring and Maximizing Customers' Lifetime, Brand and Referral Value
July 2009
Singapore Management University
Institute of Service Excellence
Singapore
Institute of Service Excellence
Singapore
Expanding the Role of Marketing: From Customer Equity to Market Capital
June 2009
Olin Business School
Washington University
St. Louis, MO
Washington University
St. Louis, MO
Building a Profitable and Loyal Customer Management Strategy
April 2009
Drexel University
Philadelphia, PA
Philadelphia, PA
Building a Profitable & Loyal Customer Management Strategy
March 2009
Linkage Strategy
Bonita Springs, FL
Bonita Springs, FL
Exploring the Link between Customer Brand Value, Customer Referral Value and Customer Lifetime Value
February 2009
Marketing Hightower Lecture
Goizueta Business School, Emory University
Atlanta, GA
Goizueta Business School, Emory University
Atlanta, GA
Expanding the Role of Marketing: From Customer Equity to Market Capitalization
2009
Dartmouth College
Hanover, NH
Hanover, NH
A CLV Paradigm for the Pharmaceutical Industry
December 2008
Executive Presentation at the Organization of Pharmaceutical Producers of India (OPPI)
Mumbai, India
Mumbai, India
Managing Customers for Profit
November 2008
Advanced School of Marketing Research
American Marketing Association
Atlanta, GA
American Marketing Association
Atlanta, GA
A Hidden Markov Model Approach for Resource Allocation in B2B Markets
October 2008
Distinguished Visitor Speaker Session
Drexel University
Philadelphia, PA
Drexel University
Philadelphia, PA
Targeting B2B Buyers
October 2008
Erin Anderson Conference
The Wharton School
Philadelphia, PA
The Wharton School
Philadelphia, PA
Influence of Interactive Marketing on Building a Profitable Brand & Customer Management Strategy
October 2008
DMEF Conference
Keynote Speech
Las Vegas, NV
Keynote Speech
Las Vegas, NV
Impact of Customer Referrals on Profitability
September 2008
Southern Methodist University
Dallas, TX
Dallas, TX
Metrics that Connect Customers and Offerings
September 2008
Marketing Science Institute Conference on Mark
Dallas, TX
Dallas, TX
Impact of Customer Referrals on Profitability
February 2008
Customer Reference Forum
Berkeley, CA
Berkeley, CA
Can Marketing Be Made Both Accountable and Profitable?
February 2008
Global Marketing Submit
Myrtle Beach, SC
Myrtle Beach, SC
Brand is Dead. Long Live the Brand
February 2008
Confederation of Indian Industries Brand Summit Conference
Hyderabad, India
Hyderabad, India
Managing Customers for Profit
2008
H.R. College of Commerce and Economics
Mumbai, India
Mumbai, India
Implement Cutting-Edge Marketing Strategies For Maximizing Company's Growth and Profitability
January 2008
Leadership, Innovation and Growth Program, General Electri
New Delhi, India
New Delhi, India
Maximizing Customer Profitability
November 2007
American Marketing Association
Atlanta, GA
Atlanta, GA
CLV & Beyond
September 2007
Hanken MBA Program Swedish School of Business
Helsinki, Finland
Helsinki, Finland
Managing Customer for Profit
June 2007
Customer Insights Center
Groningen University
Groningen, The Netherlands
Groningen University
Groningen, The Netherlands
The Power of Word-of-Mouth Marketing
April 2007
Marketing Camp
Texas A&M University
College Station, TX
Texas A&M University
College Station, TX
Customer Loyalty and Profitability
November 2006
Advanced School of Marketing Research
American Marketing Association
Atlanta, GA
American Marketing Association
Atlanta, GA
Implementing CRM Strategies to Obtain Better Performance Metrics
November 2006
AMA MPlanet Conference
Orlando, FL
Orlando, FL
Effective CRM Strategies
November 2006
Koc University
Istanbul, Turkey
Istanbul, Turkey
Linking Customer Lifetime Value to Shareholder Value
July 2006
American Marketing Association - Sheth Doctoral Consortium
University of Maryland
College Park, MD
University of Maryland
College Park, MD
Leveraging Marketing Metrics for Maximizing Customer Profitability
May 2006
Marketing Metrics Conference
Austin, TX
Austin, TX
Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy
March 2006
Marketing Science Institute Conference
Santa monica, CA
Santa monica, CA
The Effectiveness of CRM Strategy
2006
Marketing Camp
University of Groningen
Groningen, The Netherlands
University of Groningen
Groningen, The Netherlands
The Path to Higher Profitability
December 2005
Research Seminar
University of Houston
Houston, TX
University of Houston
Houston, TX
The Power of Customer Lifetime Value
September 2005
Research Seminar
University of Massachusetts
Amherst, MA
University of Massachusetts
Amherst, MA
The Power of Customer Lifetime Value
September 2005
Alumni Networking Reception & Marketing Presentation
University of Connecticut School of Business
Boston, MA
University of Connecticut School of Business
Boston, MA
Linking Brand Equity and Customer Equity
June 2005
Zyman Institute of Brand Sciences
Emory University
Atlanta, GA
Emory University
Atlanta, GA
Customer Relationship Management in Service Industries
June 2005
E-BRC Workshop
Pennsylvania State University
State College, PA
Pennsylvania State University
State College, PA
Profitable Management of Multichannel Shoppers
May 2005
Marketing Research Camp
University of Maryland
College Park, MD
University of Maryland
College Park, MD
The Power of Customer Lifetime Value
May 2005
Marketing Research Camp
New York University
New York, NY
New York University
New York, NY
The Effect of Multichannel Marketing on Shopping Behavior
May 2005
New York University
New York, NY
New York, NY
The Power of Customer Lifetime Value
April 2005
Distinguished Research Scholar Series
University of Tennessee
Knoxville, TN
University of Tennessee
Knoxville, TN
The Power of Customer Lifetime Value
March 2005
Research Seminar
University of North Carolina
Chapel Hill, NC
University of North Carolina
Chapel Hill, NC
A Comparison of Marketing Metrics for Maximizing ROI
December 2004
Yale University
Marketing Science Institute
New Haven, CT
Marketing Science Institute
New Haven, CT
Allocating Acquisition and Retention Resources to Maximize Customer Profitability
June 2004
Marketing Science Institute Conference
London Business School
London, England
London Business School
London, England
Implementing Customer Lifetime Value based Strategy
April 2004
Case Western Reserve University
Cleveland, OH
Cleveland, OH
Measuring and Maximizing Customer Equity
April 2004
Direct Marketing Association
Georgia State University
Atlanta, GA
Georgia State University
Atlanta, GA
Marketing for Profits
April 2004
Marketing Roundtable
Georgia State University
Atlanta, GA
Georgia State University
Atlanta, GA
Maximizing Customer Profitability
March 2004
The Fuqua School of Business
Duke University
Raleigh, NC
Duke University
Raleigh, NC
Linking Loyalty and Profitability in Financial Services
February 2004
ING Post Bank Program
Tilburg, The Netherlands
Tilburg, The Netherlands
Leveraging Superior Strategic Tools in C & A
February 2004
Executive Workshop
Tilburg University
Tilburg, The Netherlands
Tilburg University
Tilburg, The Netherlands
Loyalty and Profitability in Retailing
January 2004
Executive Retailing Program
Tilburg University
Tilburg, The Netherlands
Tilburg University
Tilburg, The Netherlands
Models for Databased Decision Making: Is it painful or gainful?
October 2003
DMEF Conference
Orlando, Fl
Orlando, Fl
Issues in International Diffusion
July 2003
University of Kiel
Kiel, Germany
Kiel, Germany
Customer Relationship Management: Past, Present and Future
July 2003
University of Kiel
Kiel, Germany
Kiel, Germany
Exploiting the Trends in Customer Relationship Management
December 2002
Tilburg University
Tilburg, The Netherlands
Tilburg, The Netherlands
Improving Marketing Productivity: Knowing When to Sell What to Whom
October 2002
MSI Conference on Marketing Metrics
Dallas, TX
Dallas, TX
A Model for Maximizing Customer Equity
July 2002
National Conference for Database Marketing
Philadelphia, PA
Philadelphia, PA
Defining, Measuring and Managing Customer Equity
June 2002
MSI Conference on CRM: Strategies and Implementation, INSEAD
Fontainebleau, France
Fontainebleau, France
Drivers of Profitable Lifetime Duration
June 2002
American Marketing Association - Sheth Doctoral Consortium
Emory University
Atlanta, GA
Emory University
Atlanta, GA
Identifying Profitable Customers from a Marketing Database
June 2001
American Marketing Association - Sheth Doctoral Consortium
University of Miami
Coral Gables, FL
University of Miami
Coral Gables, FL
A New Class of Multinational Diffusion Models
May 2001
INSEAD
Fontainebleau, France
Fontainebleau, France
A Model of Customer Lifetime Value
April 2001
University of South Carolina
Fontainebleau, France
Fontainebleau, France
The Impact of Information Technology on Marketing and Entrepreneurship
March 2001
University of Hawaii
Fontainebleau, France
Fontainebleau, France
Customer Relationship Management: The Strategies and Implications
February 2001
Georgia State University
Fontainebleau, France
Fontainebleau, France
A Research Agenda for Programmatic Research
February 2001
University of Connecticut
Fontainebleau, France
Fontainebleau, France
Multinational Diffusion Models: An Evolutionary Framework
April 2000
University of Maryland
Fontainebleau, France
Fontainebleau, France
Impact of Multinational Diffusion Models on International Market Entry Decisions
February 2000
FGV
Fontainebleau, France
Fontainebleau, France
The Power of International Marketing Research
February 2000
FGV
Fontainebleau, France
Fontainebleau, France
Research in Retailing: Past, Present, and Future
October 1998
Finnish School of Business
Fontainebleau, France
Fontainebleau, France
Global Diffusion Models
October 1998
Turku School of Business
Fontainebleau, France
Fontainebleau, France
Global Diffusion Models
October 1998
Global Diffusion Models
Fontainebleau, France
Fontainebleau, France
Modeling Real World Data for Decision Making
August 1998
AMA Doctoral Consortium
University of Georgia
Athens, GA
University of Georgia
Athens, GA
International Research with Secondary Data
July 1998
AMA Faculty Consortium
Michigan State University
East Lansing, MI
Michigan State University
East Lansing, MI
Research stream in Cross-National Diffusion Models
July 1998
AMA Faculty Consortium
Michigan State University
East Lansing, MI
Michigan State University
East Lansing, MI
Global Diffusion Models
April 1998
Research Round Table for Executives
Hartford, CT
Hartford, CT
Advances in Research Methods
July 1997
AMA Doctoral Consortium
University of Cincinnati
Cincinnati, OH
University of Cincinnati
Cincinnati, OH
Market Orientation: Is It a Useful Concept
1997
ITAM
Cincinnati, OH
Cincinnati, OH
Modeling Global Diffusion Patterns
December 1996
University of Oklahoma
Cincinnati, OH
Cincinnati, OH
Advances in International Marketing Research
August 1996
AMA Doctoral Consortium
University of Colorado at Boulder
Boulder, CO
University of Colorado at Boulder
Boulder, CO
Cross National Diffusion Models: Past, Present and Future
May 1996
Stanford University
Boulder, CO
Boulder, CO
Advances in International Marketing Research
June 1995
AMA Doctoral Consortium
University of Queensland
Queensland, Australia
University of Queensland
Queensland, Australia
Advances in International Marketing Research
June 1995
AMA Doctoral Consortium
Griffith University
Australia
Griffith University
Australia
Is Market Orientation the Holy Grail?: The Effects of Consumer Characteristics on Market Orientation and Performance Relationship
April 1995
University of Connecticut
Australia
Australia
Building, Measuring, Managing and Exploiting Brand Equity
December 1994
Survey Research Group
China
China
Branding in Services
October 1994
Queensland Division of MRSA
China
China
Diffusion of Scanner Technology: A Comparison of Triadic Power Nations
June 1994
Ohio State University
China
China
Diffusion of Scanner Technology: A Comparison of Triadic Power Nations
October 1993
Lancaster University
China
China
Diffusion of Scanner Technology: A Comparison of Triadic Power Nations
October 1993
Catholic University of Leuven
China
China
Diffusion of Scanner Technology: A Comparison of Triadic Power Nations
October 1993
University of Kiel
China
China
Market Segmentation
October 1992
Monterey Tech
China
China
Sales Promotions - An Agenda for Future Research
June 1991
Catholic University of Leuven
China
China
Assessing the Impact of Timing of 'Own' and Competing Brands' Promotions on Promotion Effectiveness
June 1991
INSEAD
Fontainebleau, France
Fontainebleau, France
Assessing the Impact of Timing of 'Own' and Competing Brands' Promotions on Promotion Effectiveness
June 1991
IESE
Barcelona, Spain
Barcelona, Spain
An Ecological Approach to Modeling Competitive Effects of Retail Promotions
March 1991
Marketing Science Conference
Wilmington, DE
Wilmington, DE
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...