Research
Research in Progress
Monetizing Social Media Influence
Analyzing the Multichannel Shopping Behavior
Customer Loyalty: Antecedents and Consequences
Improving Marketing Productivity: Knowing when to sell what to whom
A cross-sectional time series analysis of customer satisfaction and firm performance
Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value
A Consumer Decision Tool for E-Commerce
Information Technology Outsourcing: Is it a bane or boon
Forecasting with Purchase Intentions Data
To Warranty or Not: A Cross-Cultural Study
The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion
A Comparison of Techniques for Analyzing Qualitative Data in Marketing
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...