Research
Webinars
Building a Profitable Brand & Customer Management Strategy in the B2B World
November 2008
IPSS Pro-Seminar
Smeal College of Business, Penn State
State College, PA
Smeal College of Business, Penn State
State College, PA
Managing Customers for Profit
November 2008
Siperian Webinar
About Dr. V Kumar
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...