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"Analyzing
the Multichannel Shopping Behavior" |
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“Customer Loyalty: Antecedents and
Consequences ”. |
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“Improving Marketing Productivity:
Knowing when to sell what to whom”. |
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"A
cross-sectional time series analysis
of customer satisfaction and firm
performance." |
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"Investigating
the Effects of Marketing-Mix Strategies
on Customer Lifetime Value." |
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"A Consumer
Decision Tool for E-Commerce." |
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"Information
Technology Outsourcing: Is it a
bane or boon." |
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"Forecasting
with Purchase Intentions Data." |
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“To Warranty
or Not: A Cross-Cultural Study.” |
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“The Effect of
Inherent Product Characteristics
on Consumers Response to Retail
Promotion.” |
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"A Comparison
of Techniques for Analyzing Qualitative
Data in Marketing." |
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