Customer Loyalty in a Multichannel Shopping Environment             The impact of E-Commerce and M-Commerce on Consumer Choice Process.             Global diffusion Models and Marketing Mix diffusion Models.             Analyzing the Effect of Promotional Variables on Market Share Models, Brand choice Process and Store Choice Process.             Developing Alternative Methodology for Product Positioning and Market  Segmentation.             Application of Quantitative Techniques to Strategic Planning.             Construction of Models Based on Utility functions for Managerial Decision  Making.             Developing Decision Support Systems for Marketing Models.             Evaluation of the Factors Influencing Foreign Market Entry.             Internationalization of Small Business Global diffusion.