Professional Activities

• Inaugural American Marketing Association-Sheth Foundation Doctoral Consortium Powered by Academy of Indian Marketing

  Position: Co-Chair
  July 2012
• Second Academy of Indian Marketing Conference on Innovations in Emerging Markets

  Position: Co-Chair
  July 2012
• ISMS-MSI Marketing Science Practice Conference

  Position: Chair
  July 2012
• ISMS Doctoral Dissertation Proposal Competition

  Position: Chair
  2010
• ISMS - MSI Practice Prize Competition, MIT, Cambridge, MA

  Position: Chair
  2009-2010
• Academy of Indian Marketing Conference on Emerging Markets in the New World Order - The Paradigm Shift

  Position: Co-Chair
  December 2010
• First AMA Knowledge Development Coalition Conference on "Marketing-Mix Resource Allocation and Planning"

  Position: Co-Chair
  2008
• Thought Leadership Conference on Retailing: Managing the Customer Experience, Sponsored by AMA, MSI, Babson College

  Position: Co-Chair
  April 2008
• AMA Finanace Committee

  Position: Member
  2007
• AMA M-Planet Conference Organizing Committee

  Position: Member
  2006-2007
• MPlanet Session at the AMA AMA Winter Educator's Conference

  Position: Co-Chair
  February 2007
• AMA Sheth Doctoral Consortium Sponsored by AMA, The Sheth Foundation, University of Connecticut School of Business and MSI

  Position: Co-Chair
  July 2005
• Marketing Track, International Symposium on Forecasting

  Position: Chair
  June 2005
• Thought Leadership Conference on Managing Customers for Value Sponsored by AMA, MSI and ING Center for Financial Services

  Position: Co-Chair
  September 2005
• INFORMS Committee of Conferences

  Position: Member
  2002-2004
• E-commerce and Technology American Marketing Association's Summer Educators' Conference

  Position: Track Co-Chair
  2004
• Research Methodology Academy of Marketing Science Conference

  Position: Track Co-Chair
  June 2002
• Market Intelligence, Marketing Research and Organizational Learning Processes, American Marketing Association's Winter Educators' Conference

  Position: Track Chair
  1999
• Academic Council, American Marketing Association

  Position: Vice President, International Activities
  1996-1998
• Special Interest Group Track, AMA Winter Educator's Conference

  Position: Chair
  1997
• Energy Track in the Conference Doing Business in India: The Texas Connection

  Position: Chair
  October 1997
• Academic Council, American Marketing Association

  Position: Senior V.P. Conferences & Research
  1994-1996
• AMA Doctoral Consortium Policy

  Position: Chair
  1995-1996
• Academy of Marketing Science Faculty Consortium on Internationalizing the Marketing Curriculum

  Position: Chair
  1996
• Telecommunications Track in the Conference, Doing Business in India: The Texas Connection

  Position: Chair
  October 1996
• Selection of the Best Paper in the AMA Summer Educator's Conference

  Position: Blue Ribbon Panel
  1995
• American Marketing Association Education Council

  Position: Officer
  1993-1994
• American Marketing Association's Summer Educators' Conference

  Position: Conference Co-Chairman
  1992
• AMA Educator's Conference

  Position: Reviewer
  1987-1991
• Selection of the Best Paper in the AMA Summer Educator's Conference

  Position: Blue Ribbon Panel
  1991
• Academy of Marketing Science Conference

  Position: Reviewer
  1989
• Practice, INFORMS Society on Marketing Science

  Position: Vice President
  2009-Present
• Marketing Accountability Standards Board Chicago, IL

  Position: Board member
  2008-Present
• ISBM-IPSS Advisory Board Penn State University, State College, PA

  Position: Member
  2007-Present
• AMA Knowledge Development Coalition

  Position: Member
  2005-Present
• American Marketing Association Academic Council

  Position: Elected member
  2005-Present
• Marketing Strategy Award for Early Contributions

  Position: Panel of Judges
  2003-Present
• General Motors Marketing Research Competition

  Position: Panel of Judges
  2003-Present
• ISMS-MSI Marketing Science Practice Conference

  Position: Chair
  2011-Present
• Academy of Indian Marketing

  Position: Co-Founder
  2011-Present