Videos

Social Coupons Won’t Last Like This from CBS

This video is a media coverage on Dr. Kumar and his colleagues’ successful study of social coupons and their impact on the financial performance of businesses. This appeared on CBS Atlanta’s evening news on October 7, 2011. This study analyzed the existing social coupon strategy and developed a Social Coupon Calculator that businesses can use to see if launching social coupons would be a viable proposition. Read more about this study here. Go here to use the calculator