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 |
“Strategies
to Manage Growth and Innovation,”
GE Leadership, Innovation and Growth
Program, New Delhi, India, January
2008. |
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|
“Managing
Customers for Profits,” Hanken Executive
MBA Program, Swedish School of Economics,
Helsinkin, Finland, Sept 2007. |
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“Customer
Satisfaction, Trust and Value,”
Financial Services Research Forum
London, U.K. , July 2007 |
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“Managing
Customers for Profit”, Executive
Advantage series University of Connecticut,
Storrs , CT, April 2007. |
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“Implementing
CLV-Based Strategies” Turkcell Executive
Program Istanbul, Turkey, Nov 2006
|
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"Managing
Customers for Growth and Profit",
HSBC CEOs Executive Program organized
by Duke Corporate Education, Delhi,
India, October 2006 |
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"Measuring
and Managing Customer Profitability",
AMA School of Marketing Research
Workshop organized by American Marketing
Association, Atlanta, GA, USA, November
2005. |
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“Linking
Loyalty and Profitability through
Customer Lifetime Value”, AMA School
of Marketing Research Workshop organized
by American Marketing Association,
Athens, GA, USA, November 2004.
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“Exploiting
Customer Lifetime Value”, The Hartford
BMCP Executive Program organized
by the University of Connecticut,
Hartford, CT, USA, October 2004.
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“Customer
Intimacy: The Path to Profitability”,
ING CEOs Executive Program organized
by Duke Corporate Education, Mumbai,
India, October 2004.
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“Maximizing
Customer Profitability & Tracking
Performance of Customer Management
Strategies”, The 2004 Marketing Information
Integration Conference, The Conference
Board, Chicago, IL, June 2004. |
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“Customer
Loyalty and Profitability”, American
Marketing Association Advanced School
of Marketing Research, University
of Georgia, Athens, GA, April 2004.
|
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“Advancing
Customer Lifetime Value”, American
Marketing Association Advanced School
of Marketing Research, University
of Georgia, Athens, GA, April 2004.
|
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“Linking Loyalty and Profitability”,
American Marketing Association Advanced
School of Marketing Research, University
of Georgia, Athens, GA, November
2003.
|
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“Measuring
Customer Lifetime Value", American
Marketing Association Advanced School
of Marketing Research, University
of Georgia, Athens, GA, November
2003.
|
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“Implementing Customer Lifetime
Value”, American Marketing Association
Advanced School of Marketing Research,
University of Georgia, Athens, GA,
November 2003.
|
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|
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“Exploiting
Customer Lifetime Value”, The Hartford
BMCP Executive Program organized
by the University of Connecticut,
Hartford, CT, USA, October 2003.
|
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“Maximizing Profits with Customer
Value”, The 2003 Customer Loyalty
Conference, The Conference Board,
NY, May 2003. |
|
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|
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“Customer Loyalty,” American Marketing
Association Advanced School of Marketing
Research University of Georgia,
Athens, GA, April 2003. |
|
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|
|
“Customer Profitability,” American
Marketing Association Advanced School
of Marketing Research University
of Georgia, Athens, GA, April 2003. |
|
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|
|
“Customer
Relationship Management: Process
and Strategy”, American Marketing
Association Customer Relationship
Management, University of Georgia,
Athens, GA, March 2003. |
|
|
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|
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|
|
“Customer
Loyalty,”
American Marketing Association Advanced
School of Marketing Research University
of Georgia, Atlanta, GA, November
2002. |
|
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|
|
|
|
“Customer
Profitability,”
American Marketing Association Advanced
School of Marketing Research University
of Georgia, Atlanta, GA, November
2002. |
|
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|
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|
|
“An
Optimal Resource Allocation Model
for Maximizing Customer Equity,”
Kellogg Graduate School of Management
Northwestern University, Evanston,
IL, October 2002. |
|
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|
|
"A
Model of Customer Lifetime Value,"
Yeck Center for Executive Education
in Direct Marketing
Harvard University, Cambridge, MA,
June 2001. |
|
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|
|
"The
Practice of Internationalization," Shell
Executive Development Program, University
of Houston, October 2000. |
|
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|
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|
|
“Internationalization
of Business Process and Methods,”
Shell Executive Development Program,
University of Houston, January 2000.
|
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|
|
“Using
Marketing Research to Assess and
Penetrate Latin America,”
Institute
for International Research, Miami,
FL, 1997.
|
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|
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|
|
“Conducting
Marketing Research for Global Penetration,”
Institute for International
Research, San Francisco, CA, 1997.
|
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|
|
“The
Practice of International Marketing
Research,” Washington
University, St. Louis, April 1996.
|
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|
|
“New
Product Development Process,”
Frank Small and Associates,
Sydney, Australia, 1995. |
|
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|
|
"Customer
and Continuous Quality Improvement
Process," University
of Houston, Spring 1995.
|
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|
|
"The
Role of Customers in the CQI Process,"
University of Houston, Fall
1994 |
|
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|
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"Application
of Marketing Research in New Product
Design Process,"
University of Houston, 1994.
|
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|
"Listening
to the Voice of the Market - II,"
IESE,
Barcelona, Spain, Fall 1992.
|
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|
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"Analyzing
the Value of Brands,"
IESE, Barcelona, Spain, Summer
1992. |
|
|
|
|
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|
|
"Listening
to the Voice of the Market - I,"
IESE, Barcelona, Spain, Fall
1991. |
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