Teaching

Tutorials

The Practice of International Marketing Research
September 1997
American Marketing Association Houston Chapter’s Workshop
Houston, TX
Advances in Marketing Research
June 1996
Lecture given at the 1996 American Marketing Association’s Workshop
San Diego, CA
Marketing Segmentation and Target Marketing
December 1995
American Marketing Association Houston Chapter’s Workshop
Houston, TX
Obtaining Funds for Research and Writing Research Proposals
January 1995
Doctoral Colloquium
Southwestern Marketing Association
Houston, TX
Brand Equity: Meaning and Measurement
January 1991
Doctoral Colloquium
Southwestern Marketing Association