Dr. V Kumar - Videos - The Value Of Social Media Lessons Learned From Successes And Failures Presented At Indian Institute Of Technology Madras

Videos

GSU Provost remarks
Atlanta's Consular General of India
Dr. Sheth remarks
Journey of a Legend
Trends in Social Media Marketing presented at the Indian School of Business
The Value of Social Media Marketing presented at the Indian School of Business
The Value of Social Media: Lessons Learned from Successes and Failures presented at Indian Institute of Technology Madras
Dr V Kumar - Talk Introduction
Social Coupons Won't Last Like This from CBS
Rates Cuts on Money For Breakfast on Fox Business
Behavioral Risk in the Retirement Red Zone
Should You Fire Your Customers?
Growing Prudential Annuities' Variable Annuity Sales
Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific
The Power of CLV: Managing Customer Value at IBM

The Value of Social Media: Lessons Learned from Successes and Failures presented at Indian Institute of Technology Madras

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About Dr. V. Kumar

Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...