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Winner, 2016 ISBM-Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing

Dr. V. Kumar was awarded the 2016 ISBM-Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing. The award was in recognition of his paper “A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy” The paper was published in The Journal of Marketing -2004

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