Kumar, V., and Luke Weinstein, “Willingness to Cannibalize and Radical Product Innovation: An Alternative Perspective”.
 
Kumar, V., Eli Jones, and Rajkumar Venkatesan, "Navigating through turbulent times: when does market orientation help long-run business performance?
   
Kumar, V. and S. Srinivasan, "Augmenting the Theory of Reasoned Action as Applied to Coupon Usage."
     
  Subramaniam, V. and V. Kumar, "An Investigation into the Culture of Quality Oriented Firms."
   
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