|Inducted into the inaugural Analytics Hall of Fame, 2019
Inducted as the Fellow of the American Marketing Association, 2017
2017 Texas A & M University TIAS Faculty Fellow
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
2015 AMS/CUTCO-Vector Marketing
Distinguished Marketing Educator Award
Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore
2014 iSIG Fellow Award
2013 Chang Jiang Scholar Award
2013 Regents’ Professor
Winner, 2012 Paul D. Converse Award for achievements and contributions to the Customer Lifetime Value
2012 Legends in Marketing
2010 DMEF Robert B. Clarke Outstanding Educator Award
2009 AMA Foundation 25-Years Career Contributions Award
Lifetime award from the Institute of Study for Business Markets at Penn State University
Senior Fellow, Indian School of Business
2009 AMA Retailing SIG Lifetime Contributions Award
2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
2007 AMA Strategy SIG Mahajan Award
2007 AMA InterOrganizational SIG Lifetime Contributions Award
Dr. Kumar has been selected as a winner of the 2012 Paul D. Converse Award in recognition of his achievements and contributions to the Customer Lifetime Value (CLV) body of work. Dr. Kumar was honored with the prestigious award at the Eighteenth Paul D. Converse Symposium which was held on April 26-29, 2012, at the College of Business at the University of Illinois at Urbana-Champaign.
This award was established to honor those who have contributed significantly to the theory of marketing and toward the advancement of science in marketing. Eligibility criteria for this award include that the contributions will have to be at least five years old after it is generally available to marketing academics or students, by publication or otherwise. The five-year time frame allows for perspective and ensures that the award honors contributions that have stood the test of time. The conferring of this award on Dr. Kumar only indicates the significant contribution and impact he has in the field of marketing.
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