Lifetime Recognitions
2013 Chang Jiang Scholar Award
Dr. V. Kumar 
has been named the ‘Chang Jiang Scholar’ by the Ministry of Education of the People’s Republic of China and the Li Ka Shing Foundation, in recognition of his outstanding contributions to the field of Marketing.
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...