2014 – Dr. V. Kumar is the Editor in Chief of the ‘Journal of Marketing’ (JM) of the American Marketing Association
2014 – Dr. V. Kumar is the Editor in Chief of the ‘Journal of Marketing’ (JM) of the American Marketing Association. Dr. Kumar began his term on July 1, 2014 and will serve as Editor in Chief until 2018.
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...