2014 Dr. V. Kumar is the current Editor in Chief of the ‘Journal of Marketing’ (JM)
2014 – Dr. V. Kumar is the current Editor in Chief of the ‘Journal of Marketing’ (JM) published by the American Marketing Association Dr. Kumar began his term on July 1, 2014 and will serve as Editor in Chief until June 30, 2018.
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...