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2015 – Interview with Tomas Hult on “Achieving Excellence in Brand Management”
Dr. V. Kumar was interviewed by the Michigan Business Network for their global EDGE Business Beat program by Tomas Hult. He discussed the type of research activities conducted at the Center for Excellence in Brand and Customer Management as well as cutting edge topics in the field of marketing.
Please click here for the interview: https://www.michiganbusinessnetwork.com/blog/achieving-exellence-in-brand-managment
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...