2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
Dr. V. Kumar was recently given the 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award at the 54th Annual SMA Conference in Atlanta, GA.
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...