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Lifetime Recognitions

  • Inducted into the inaugural Analytics Hall of Fame, 2019

    Inducted as the Fellow of the American Marketing Association, 2017


    2017 Texas A & M University TIAS Faculty Fellow

    2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award

    2015 AMS/CUTCO-Vector Marketing
    Distinguished Marketing Educator Award




    Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore

    2014 iSIG Fellow Award

    2013 Chang Jiang Scholar Award

    2013 Regents’ Professor

    Winner, 2012 Paul D. Converse Award for achievements and contributions to the Customer Lifetime Value

    2012 Legends in Marketing

    2010 DMEF Robert B. Clarke Outstanding Educator Award

    2009 AMA Foundation 25-Years Career Contributions Award

    Lifetime award from the Institute of Study for Business Markets at Penn State University

    Senior Fellow, Indian School of Business

    2009 AMA Retailing SIG Lifetime Contributions Award

    2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award

    2007 AMA Strategy SIG Mahajan Award

    2007 AMA InterOrganizational SIG Lifetime Contributions Award
  • 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award

    Dr. V. Kumar was recently given the 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award at the 54th Annual SMA Conference in Atlanta, GA.

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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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