| 1 | Inducted into the inaugural Analytics Hall of Fame, 2019 |
| 2 | Inducted as the Fellow of the American Marketing Association, 2017. |
| 3 | 2017 Eminent Scholar Award by the Hagler Institute for Advanced Study at Texas A & M University. |
| 4 | 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award |
| 5 | 2015 AMS/CUTCO-Vector Marketing -Distinguished Marketing Educator Award |
| 6 | Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore |
| 7 | 2014 iSIG Fellow Award |
| 8 | 2013 Chang Jiang Scholar Award |
| 9 | 2013 Regents’ Professor |
| 10 | Winner, 2012 Paul D. Converse Award for achievements and contributions to the Customer Lifetim |
| 11 | 2012 Legends in Marketing |
| 12 | 2010 Lifetime achievement award (Robert B. Clarke Award) from the DMEF for contributions to Direct and Interactive Marketing |
| 13 | 2009 AMA Foundation 25-Years Career Contributions Award |
| 14 | Lifetime award from the Institute of Study for Business Markets at Penn State University |
| 15 | Recipient of the 2009 AMA Retailing SIG Lifetime Contributions Award for his contributions to Retailing, Summer AMA Educators’ Conference, Chicago, IL. |
| 16 | Recipient of the 2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award for his contributions to Marketing Research, Summer AMA Educators’ Conference, Chicago, IL |
| 17 | Recipient of 2007 AMA Strategy SIG Mahajan Award for Lifetime Contribution to Marketing Strategy, Summer AMA Educators’ Conference, Washington D.C. |
| 18 | Recipient of 2007 AMA IOSIG Lifetime Contributions Award to InterOrganizational Issues, Summer AMA Educators’ Conference, Washington D.C. |
| Fellowship Appointments based on Lifetime Achievement Recognitions/Awards |
| 1 | Fellow, Hagler Institute for Advanced Study, TAMU, USA |
| 2 | Distinguished Fellow, MICA, Ahmedabad, India
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| 3 | ISB Senior Fellow, Indian School of Business, India
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Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...