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Arun Pereira

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Assessing the Competitive Impact of Type, Timing, Frequency and Magnitude of Retail Promotions
Authors: V. Kumar Arun Pereira
Published: 1997
Published In: Journal of Business Research
Volume: 40   Issue: 1   Pages: 1-13
Explaining the Variation in Short-Term Sales Response to Retail Price Promotions
Authors: V. Kumar Arun Pereira
Published: 1995
Published In: Journal of the Academy of Marketing Science
Volume: 23   Issue: 3   Pages: 155-169
An Empirical Assessment of Merger and Acquisition Activity in Retailing
Authors: V. Kumar Roger A. Kerin Arun Pereira
Published: 1991
Published In: Journal of Retailing
Volume: 67   Issue: 3   Pages: 321-338
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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