Arun Pereira
Assessing the Competitive Impact of Type, Timing, Frequency and Magnitude of Retail Promotions
Authors:
V. Kumar
Arun Pereira
Published: 1997
Published In:
Journal of Business Research
Volume: 40 Issue: 1 Pages: 1-13
Volume: 40 Issue: 1 Pages: 1-13
Explaining the Variation in Short-Term Sales Response to Retail Price Promotions
Authors:
V. Kumar
Arun Pereira
Published: 1995
Published In:
Journal of the Academy of Marketing Science
Volume: 23 Issue: 3 Pages: 155-169
Volume: 23 Issue: 3 Pages: 155-169
An Empirical Assessment of Merger and Acquisition Activity in Retailing
Published: 1991
Published In:
Journal of Retailing
Volume: 67 Issue: 3 Pages: 321-338
Volume: 67 Issue: 3 Pages: 321-338
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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