Ashish Sood
Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross-National Differences
Authors:
Ashish Sood
V. Kumar
Published: 2018
Published In:
Journal of Interactive Marketing Studies
Volume: 49 Issue: 9 Pages: 1237–1262
Volume: 49 Issue: 9 Pages: 1237–1262
Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation
Authors:
Ashish Sood
V. Kumar
Published: 2017
Published In:
Journal of Marketing Research
Volume: 54 Issue: 6 Pages: 932-951
Volume: 54 Issue: 6 Pages: 932-951
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...