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Jacquelyn Thomas

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Putting One to One Marketing to Work: Personalization, Customization and Choice
Authors: Neeraj Arora Anindya Ghose James D. Hess Raghuram Iyengar Bing Jing Yogesh Joshi V. Kumar Nicholas Lurie Scott Neslin S. Sajeesh Meng Su Niladri Syam Jacquelyn Thomas Z. John Zhang
Published: 2008
Published In: Marketing Letters
Volume: 19   Issue: 314   Pages: 305-321
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Authors: Werner Reinartz Jacquelyn Thomas V. Kumar
Published: 2005
Published In: Journal of Marketing
Volume: 69   Issue: 1   Pages: 63-79
Getting the Most Out of All Your Customers
Authors: Jacquelyn Thomas Werner Reinartz V. Kumar
Published: 2004
Published In: Harvard Business Review
Volume: 82   Issue: 7/8   Pages: 116-123
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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