Jacquelyn Thomas
Putting One to One Marketing to Work: Personalization, Customization and Choice
Authors:
Neeraj Arora
Anindya Ghose
James D. Hess
Raghuram Iyengar
Bing Jing
Yogesh Joshi
V. Kumar
Nicholas Lurie
Scott Neslin
S. Sajeesh
Meng Su
Niladri Syam
Jacquelyn Thomas
Z. John Zhang
Published: 2008
Published In:
Marketing Letters
Volume: 19 Issue: 314 Pages: 305-321
Volume: 19 Issue: 314 Pages: 305-321
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Published: 2005
Published In:
Journal of Marketing
Volume: 69 Issue: 1 Pages: 63-79
Volume: 69 Issue: 1 Pages: 63-79
Getting the Most Out of All Your Customers
Published: 2004
Published In:
Harvard Business Review
Volume: 82 Issue: 7/8 Pages: 116-123
Volume: 82 Issue: 7/8 Pages: 116-123
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...