Koray Cosguner
Modeling Emerging Market Firms’ Competitive Price and Retail Distribution Strategies
Published: Forthcoming
Published In:
Journal of Marketing Research
Volume: 56 Issue: 3 Pages: 439-458
Volume: 56 Issue: 3 Pages: 439-458
Dynamically Managing a Profitable Email Marketing Program
Published: 2017
Published In:
Journal of Marketing Research
Volume: 54 Issue: 6 Pages: 851-866
Volume: 54 Issue: 6 Pages: 851-866
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...