Sourav Bikash Borah
Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance
Published: 2019
Published In:
Journal of International Business Studies
Volume: 50 Issue: 3 Pages: 365-392
Volume: 50 Issue: 3 Pages: 365-392
Ritualization: A strategic toll to position brands in International markets
Published: 2017
Published In:
Journal of International Marketing
Volume: 25 Issue: 2 Pages: 1-24
Volume: 25 Issue: 2 Pages: 1-24
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...