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Trichy V. Krishnan

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Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Non Linear Least Squares
Authors: Rajkumar Venkatesan Trichy V. Krishnan V. Kumar
Published: 2004
Published In: Marketing Science
Volume: 23   Issue: 3   Pages: 451-464
Multinational Diffusion Models: An Alternative Framework
Authors: V. Kumar Trichy V. Krishnan
Published: 2002
Published In: Marketing Science
Volume: 21   Issue: 3   Pages: 318-330
Impact of a Late Entrant on the Diffusion of a New Product / Service
Authors: Trichy V. Krishnan Frank M. Bass V. Kumar
Published: 2000
Published In: Journal of Marketing Research
Volume: 37   Issue: 2   Pages: 269-278
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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