Trichy V. Krishnan

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Non Linear Least Squares

Authors: Rajkumar Venkatesan Trichy V. Krishnan V. Kumar

Published: 2004

Published In: Marketing Science
Volume: 23 Issue: 3 Pages: 451-464

Multinational Diffusion Models: An Alternative Framework

Authors: V. Kumar Trichy V. Krishnan

Published: 2002

Published In: Marketing Science
Volume: 21 Issue: 3 Pages: 318-330

Impact of a Late Entrant on the Diffusion of a New Product / Service

Authors: Trichy V. Krishnan Frank M. Bass V. Kumar

Published: 2000

Published In: Journal of Marketing Research
Volume: 37 Issue: 2 Pages: 269-278

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About Dr. V. Kumar

Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.

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